Google just consolidated its scattered AI creative tools into one place. Whisk, ImageFX, and the Veo video generator now live inside Flow, Google’s unified creative studio. The update went live February 25.
The pitch: generate images for free, refine them with natural language commands, then animate them into videos - all without leaving the browser.
What’s Actually in Flow Now
Flow combines three previously separate tools:
Nano Banana is Google’s latest image generation model. It creates what Google calls “ingredients” - high-fidelity images designed to feed into video workflows. Image generation is free.
Veo 3.1 handles video. It generates clips with synchronized audio and supports multiple input modes: text prompts, existing images, or a sequence of frames. Video generation costs credits.
The editing interface is where this gets interesting. A lasso tool lets you draw around any part of an image and type what you want changed - Google’s own examples are “remove the man” and “add Koi fish in the water.” Flow interprets plain English and modifies just that region.
For video, you can extend clips, adjust camera motion, and swap objects mid-scene.
The Pricing
What the sources support: image generation in Flow is free, video generation is sold on credits, and optional paid plans unlock higher usage limits.
For Existing Users
If you’ve been using Whisk or ImageFX separately, your projects aren’t lost. Starting in March 2026 you can opt in to transfer your existing Whisk and ImageFX projects and assets into your Flow library.
How to Use It
- Go to labs.google/fx/tools/flow
- Sign in with a Google account
- Start with image generation (free) or jump directly to video
The workflow Google suggests: generate images as “ingredients,” refine them with the lasso tool, then animate into video using one of the Veo modes.
You can also organize assets into collections, tag them for search, and reference them with @ symbols when building new compositions.
What This Competes With
Flow sits somewhere between Runway and Canva’s AI tools. It’s more production-focused than simple image generators like Midjourney or DALL-E, but less specialized than Runway’s professional video suite.
The free image generation is the hook. Google is betting that once users build up a library of AI-generated “ingredients,” they’ll pay for video credits to animate them.
For professional video work - commercials, short films, branded content - the dedicated video suites still offer more control. But for social content, quick prototypes, or just experimenting? Flow’s unified workspace removes a lot of friction.
What’s Missing
No API access yet. Flow is browser-only, which limits integration into automated workflows.
The lasso editing tool works on images but not directly on video frames - you’d need to regenerate the video after editing the source image.
The Bottom Line
Google consolidated its AI creative experiments into a single, coherent product. Free image generation and a natural language editing interface lower the barrier; video credits are where they expect to make money. If you’ve been juggling multiple AI tools to get from concept to video, Flow might simplify your workflow.